White labelling is now widely used throughout most industries, most prominently food service and business marketing, but it has applications in all sectors, including software and financial services.

A lot of the people who use our platform don’t even know we exist.

That might seem like a terrible business model, we are okay with it. Happy, in fact. It means we are doing our jobs.

That’s because our software is a white label product – we let accountant and advisory firms slap their logo on it and provide it to their clients. And why shouldn’t they? It’s a financial product and they are a financial service. It makes sense, really.

History

White labelling is nothing new. It’s been around for decades, with its origins dating back to vinyl records. If you’re old enough, you probably have an excellent collection of 45s gathering dust somewhere. When you find them, can you put some CCR on for us?

Back in the day, before a record was released to the public with the official artwork, promotional copies were sent to DJs in white sleeves so they could be played on radio and in clubs. This helped build hype and gave record labels an idea of how many copies to produce based on public interest.

The practice of white labelling

White labelling is now widely used throughout most industries, most prominently food service and business marketing, but it has applications in all sectors, including software and financial services. The reason companies decide to ‘buy’ a white label is that it allows them to provide a service or product without having to go through the herculean struggle of creating and maintaining it themselves.  If you think we’re exaggerating, just ask our dev team, who have spent years testing, revising and troubleshooting the platform just for you.

Benefits

The benefits of a white label product, whether they are a marketing service or a breakfast cereal, are generally the same.

Saves time + money – the large amounts of capital, human resources and time required to develop a product from scratch may not make it viable.

Client engagement – clients will associate that product with the company branded, increasing their awareness and loyalty (providing they have a good experience).

Focus on what’s important – allows a company to focus on their core competency, rather than dividing their attention on a huge project.

Letting someone else take the credit

The clients who use our product will likely never see our branding. We don’t mind financial advisers taking credit for what we’ve created. At the end of the day, we’re built our product for them to improve their bottom line. Getting them results is good enough for us. Of course, it’s worth pointing out that the white label route is not for everyone. Some of you out there are totally capable of producing a product or service from scratch, but for everyone else, we hope understand white labelling a little bit better.